Athens – The Destination

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Athens was named after Athena, the Greek goddess of wisdom, which is certainly fitting for the birthplace itself. Evidence of its ancient heyday is everywhere, in the remnants of monuments, statuary and sacred sites that are still revered as survivors of one of history’s most important eras.

A Poseidon adventure in art

In Greek mythology, Poseidon is the god of sea, so it is only fitting that the astoundingly wrought bronze statue of him was raised from the bottom of the Aegean Sea, where it lay for centuries after a shipwreck off the Cape of Artemision. The two-meter tall figure stands with arms extended and leaning forward on its left leg. The right hand once held a trident, and the unknown sculptor clearly was a master in accurately duplicating the complicated balancing act that goes into the seemingly simple motion of throwing a spear.

This work of art is one of the many stunning bronzes at the National Archeological Museum in Athens. The museum’s collection – which includes pieces that date all the way back to the prehistoric period – offers the best collection of Greek art in the world. Renovations closed the museum for a year and half, but it was reopened just in time for the 2004 Olympic Games.

At 260 feet above the city, the Acropolis (“high city”) is not only the highest point in Athens, but for many people it is the high point of any visit to Greece. It is the oldest known settlement in Greece and was a sacred site for ancient Athenians.

During the period of 448 to 420 B.C., the distinguished Athenian statesman Pericles commissioned the construction of four new monuments on the Acropolis at the site of former ruins. The Athenian sculptor Phidias presided over the construction and interior design. The Ionic Erechtheum includes the Porch of Caryatids, with its column in the shape of monumental female figures that identify remains a mystery. The Ionic Temples of Athena Nike, dedicated to the cult of Athena as the goddess of victory, was built during the Peloponnesian War, its frieze depicts the Greek victory over the Persians in the battle of Plataea. The Propylaea, the gateway to the Acropolis with rows of both Doric and Ionic columns, replaced an earlier version destroyed by the Persians. And of course, the Acropolis remains home to what’s left of the Parthenon.

The Parthenon, designed by architects Iktinos and Kallikrates, took 15 years to complete. It was the closest to Pericles’ heart: Among various friezes depicting life among gods, the large statue of Athena represented his homage to the goddess and to the greatness of Athens.

Even in A.D. 131, savvy developers like the Roman Emperor Hadrian recognized the importance of signage. “This is the city of Hadrian and not of Theseus,” reads the inscription on Hadrian’s arch, situated at the foot of the Acropolis and once the marker between Hadrianopolis and the Athens city limits. The side facing the Acropolis and ancient Athens reads, ” This is Athens, the city of Theseus.”

Like all the surrounding monuments and the Athens infrastructure itself, Hadrian’s Arch has undergone a major facelift. The 60-foot high archway, constructed of Pentelic marble, upheld by columns with Corthinian capitals and topped by a series of Corinthians columns, lost a bit of structural stability in the mid-18th century, when 8 of its columns were removed.

Restorers shored up the arch, cleaned away centuries of pollution and repaired its cracks, just in time for the 2004 Olympic Games.

The Evzones

The Evzones were once the elite soldiers of the Greek army. Today they are the presidential guards, a ceremonial unit that maintains watch over The Parliament, The Presidential Mansion and The Tomb of the Unknown Soldier. The soldiers wear a traditional and highly photogenic uniform comprising a scarlet cap with a long black tassel, a cotton tunic, black knee tassels above white stockings, red clogs with black pompons and a woolen kilt called a fustanella. The fustanella has 400 pleats, one for each year that the Greeks were on the occupation of the Ottoman Empire. Bearing leather cartridge belts and rifles with a bayonet, the soldiers maintain strict physical discipline as they stand at attention and resist tourists’ attempts to distract them.

A changing of guard is performed daily before the Tomb of the Unknown Soldier, but on Sundays, the complete ceremony – involving an army band and dozens of soldiers – is conducted.

Alice in Wonderland

Imagine Alice in Wonderland’s tumble into a magical world, and you will have an idea what this-off-beaten-path attraction in the Village of Paiania is like. Far larger than a rabbit hole, Koutouki Cave is a natural wonder that will awe you with its colors and formations. In 1926, a goat disappeared from its herd where it was grazing on the slope of Mount Ymittos. A search turned up a small crevice, and a brave soul descended by rope into the abyss below. The goat had not survived the fall, but its intended rescuer returned with a story of a beautiful underground chamber.

The vertical cave consists of a 38.5 meter shaft that opens onto a large cavern with a diameter of about 60 meters. Guided tours take visitors in through a man-made entrance and lead them on a path through stalactites and stalagmites formed by mineral deposits from water seeping through the limestone of the mountain. The tour ends with a light show accompanied by classical music. It’s just a short taxi ride from Athens to nearby Paiania.

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The Power of Social Media in a Globalised World

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Much has been talked about globalisation, its pros and cons, its promises and failures, and how it can or cannot help developing countries follow the trajectories of development charted by those who have already achieved the distinction of being officially called the ‘developed nations’. The debates have centred on pure economics of it: the merits or otherwise of market economics based on international trade and investment, with resource allocation mediated by international free market forces. In more sense than one, globalisation is not new – even before the Europeans rode the high tide of globalisation, Chinese and Indian traders dominated the globalised market of pre-medieval world.

There are three important factors that are overlooked in most discourses on the current round of globalisation, although these have potential to make significant impact on the lives of billions of people in poor countries which globalisation has simply passed by. First, when Britain and America led their brand of globalisation in the eighteenth to the twentieth century, they ensured that they were themselves not ‘globalised’ – they developed their domestic market and capacity of the masses to play their role in the market. This helped in broadening and deepening the effects of globalisation by making sure that the benefits were not confined to the rich and the moneyed who went out to ‘globalise’. That unfortunately is not happening in many of the poorer countries now where millions of people remain disenfranchised, and too incapacitated to play their role in a global market.

The second most important departure from previous globalisations, and perhaps the one that holds out the most prospect for the poor and the powerless, has been in the concept of global rights, especially in the global policy regimes on rights to development and application of humanitarian laws. Just as the current chapter of globalisation drew the world closer in terms of free market mechanism and unfettered capital flows, it also brought about a realisation that basic rights to protection, assistance and development as enshrined in different human rights conventions and international humanitarian laws needed global application. These are often referred to as second generation rights involving universal minimum welfare entitlements, as opposed to the first generation rights which relate to individual liberty and freedom on which an universal consensus ideology is yet to emerge. You could not have economic growth and prosperity for some, while turning a blind eye to the denial of basic rights to life and protection for a large majority of the world. The Millennium Development Goals (MDG) and reshaping of the international aid architecture following the Monterrey consensus are part of this global agenda. MDGs are not just wish lists for donor agencies or governments, but reflect commitments to ensure that various instruments under the international humanitarian laws and International Covenant on Economic, Social and Cultural Rights (1966) are met by the governments in the first instance.

For the first time in the history of humanity, the language of rights entered the frame of discussions and policy making at national and international levels in the past decade. The economic, social and cultural rights include a number of claims, like claims to social security and a certain standard of living, including claims to adequate food, clothing, housing, health care, sanitation, education, etc. Prior to this, despite having various conventions and protocols agreed and ratified by governments, these hardly provided any strong reference point when it came to implementation, especially in developing countries. The introduction of rights in development discourse recognised that access to good healthcare is not just something a good government ought to provide, it is a right of the villagers who never see their health workers visit the derelict primary healthcare centre to demand it. Likewise, when the devastating Tsunami hit the Indian Ocean area, the affected families in the Tsunami-hit areas had a right to receive assistance in the form of food, shelter and livelihoods from the national governments and from the international humanitarian agencies like the UN, the International and national non-government organisations. It is no longer the case of ‘a good government’ doing a favour to its chosen subjects, nor a poor woman surviving on the generosity of a large-hearted non-government organisations (NGO). There are rights, duties (duty of care) and obligations that come into the equation. Thanks to globalisation that triggered this global thinking.

This has been the most significant achievement of globalisation: the recognition of individuals as ‘subjects’ of international law, and so of international concern, and bringing into the development equation the economic, social and cultural rights which national and international development processes ought to strengthen.

Thanks to globalisation, global media and public opinion, the renewed commitment to providing basic needs of life and livelihoods as a matter of right has meant that governments can no longer hide behind the curtain of sovereignty and still maintain a facade of a nation which tramples upon the rights and liberties of individuals. China could get away with Tiananmen massacre in 1989, but Chinese businesses and government would shudder to think what would become of their global dreams if the same were to occur in the 21st century. It is globalisation again which by leveraging public scrutiny of war crimes now enables international governance to bring to book perpetrators of crimes against humanity in the International War Crimes Tribunal.

Finally, it is globalisation again which has made the world flatter by democratising technology. That you and I, and billions others, can communicate in real time, although separated by a distance of tens of thousands of miles, and that we ordinary folks can have the same access to vital information which in the past would have been handed down to us from those who rule and govern us, mean that each one of us now have tremendous power to influence the world. After the Haiti earthquake, we saw social media, (the facebook, twitter, Digg, Myspace to name a few) play a vital role in bringing out the reality and gravity of the situation through numerous stories and eye-witness accounts as the situation started unfolding from day one, including where aid agencies were failing in reaching out to the affected communities. Five years ago when the Tsunami happened in Asia, we were relying on the big newspapers and TV channels to bring us stories, which sometimes were either late or only covered areas the TV cameras could reach. After the Haiti earthquake, through the millions of blogs and micro-blogs, we saw millions of concerned citizens the world over expressing their solidarity with the victims. Through these, we also saw a more extensive and mature portrayal of the crisis that was unfolding: the catastrophic destruction and damages aside, we also saw the challenges in providing any rescue or relief operations, the lack of infrastructure for providing relief and why aid was slow in reaching out to the affected communities, real time stories of what the humanitarian response was or wasn’t doing. We were no longer relying solely on the news that the governments, established media and aid agencies were dishing out to us. That was a remarkable transformation in a short span of five years.

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Classical Athens to Modern One

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“Just as eyes are trained to astronomy, what are the ears to perceive the movements of harmony.” This quote belongs to the Athenian philosopher Plato, who possesses the highest figure in his time in the town that gave birth to democracy. The ideas around an architecture of parameters studied and balanced for a time in which the sage lived with Socrates and Aristotle differentiated way. This moment marks the zenith that Greece has had in its history, more refreshing than any other and that the Roman empire for centuries used this extension to the thinking in the West.

In these days of apathy the Athenian capital stretches slowly, but steadily. It is the epicenter of thinking, knowing and dedicated to the daily lives of its inhabitants, totaling nearly four million. Byzantine conquests enriched the past despite the political struggles that still exist between Turkey and the country and around the city today is a mixture of survival, rundown myth, and racial variety.

The desire to discover what lies beneath the ruins in  Athens  is a constant traveler who gets surprised by the way the most advanced social thought public education participates in the elitism of the port of Piraeus or small restaurants of the low of the Acropolis.

The first thing the visitor, a lover of the classical past of the city should do is make a booking in the Plaka. The hostels in  Athens , located in the winding streets of the place, offering access to the ancient Greek  city  and revolve around 10/15 Euros.

Then our meeting will begin with the city. The metro network (single ticket 0.80 EUR), tram and bus service is remarkable and is the best option (even reach the city from the airport) to scroll. To delve into classical  Athens , we know that we will move one or two areas where the development of our legs is important.

The pedestrian zone is around the Acropolis has an area of over three miles. By acquiring entry (General 12 EUR, Sundays and students free) walks around the ancient Agora and the Temple of Olympian Zeus by it would be advisable to begin the journey to reach the top of the polish (the acropolis). The vision of the Parthenon, the Temple of Athena Nike and Erechtheion (adorned with the rostrum of the caryatids) will be our reward in addition to the magnificent view it gives us the rise of the Gulf Sarano. On the hill, we will run into the theater where playwrights Aeschylus, Sophocles and Aristophanes premiered many of his works, the Theater of Dionysus.

The agora to which we referred earlier, and whose function was public communication among its inhabitants, is the valley between the Acropolis and the hill of Philopappou. The latter is the eponymous name funerary monument that we cannot ignore.

In the current political  center  of  Athens  are Plato’s Academy, reconstruction of Théophile Hansen in 1887 as a library, and the National Archaeological Museum (EUR 7 general admission, free EU student). Parts like the funeral mask of Agamemnon or the Zeus of Artemision are headquartered in place, althoughm ost of the city’s treasures were looted in the colonial period and taken to other cities. See, for example, the headquarters of the Elgin Marbles, the British Museum in London.

XXI century Greeks were aware of being the origin of language, culture and pace of life, but today nothing extrapolated. The appointment of Socrates “I am a citizen, not of  Athens  or Greece, if not the world” would be understood today pursuant to globalization, but not in the sense that the teacher of Plato meant to express universal ideas a  city  and country, classical  Athens  and Greece in half the world.

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Internet Marketing – A Maze In A Haze?

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Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route……dead end. Someone sends you off down another route with a big smile on their face…….another dead end. Another route looks promising…….until it fizzles out and you reach another dead end. You can’t cheat by looking over the hedge, it’s about 20 feet high! A big ladder so you can get a good view? No, they’ve all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

So, you keep going around this maze, and at every turn there’s advertising, all about the maze itself, telling you about which way to go. Plans of the maze which, if you follow, may get you half way round, only to find you need to buy another plan to get the rest of the way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near the exit into real open daylight (you think), but how do you get the correct final few turns? Anyway, maybe you’re not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you’ve been researching the internet from a business point of view for any length of time, you have probably found that much of the advertising, the marketing, is about …………….. internet marketing. This is partly why it can seem like a maze. If you are not sure what is going to work to market your website, or the products in it, how do you know which advice to listen too, which “offers” to take up?

Why is Internet Marketing Such a Maze?

Marketing is a subject I’ve been interested in for many years, long before I was partner in an advertising related business in the early 90’s. Then, marketing was a quite stable world. The most recent “change” of any significance had been TV, and TV advertising had evolved steadily over several decades. It was glossy, glamorous, and………..very expensive. That was good for the big advertising agencies, and they chased the big advertisers with massive budgets for TV advertising. They had their creative departments to come up with memorable TV ads, often designed to be memorable rather than to sell, and their media buyers to buy time on the commercial TV stations.

The glamour was in TV, but every company and every agency would work on a marketing mix: radio advertising, sales promotions, glossy magazine advertising, newspaper advertising, trade ads, direct mail…..all played their part. These all had one thing in common, though: they had been around for a very long time. Marketing was a stable industry, not in economic terms, but in the “tricks of the trade”. There were a few minor variations here and there, but basically, the marketing industry had its accepted, well documented, ways of doing things. Skill levels varied of course, and that’s where competition came in between the agencies and between companies in the same industries. The point is, though, it was all basically stable. Good or bad, it was stable.

Then along came the internet. Being involved in advertising in the mid 90’s, it was obvious to me that the potential was absolutely enormous. Mind boggling. It was difficult to demonstrate, though, as speeds were painfully slow. You’d try to show someone over a cup of coffee or tea, and you’d finish the drink while the second page was loading. Try coming back in 5 years. Well, they did. With a vengeance.

The internet itself came on in leaps and bounds after that. Technically it developed rapidly. Companies started to realise they “had” to have an internet presence. Why? Well, often because their competitor did, or because they thought they should before their competitor did. They were diving in, pretty much blind; they did not understand what they were getting into. The stock markets cottoned on that something big was in the offing, so .com shares were being touted to ever higher levels. Shares of companies with no substance in most cases.

I used to trade shares on a daily basis in those days, and I never touched one internet related company. I cringed every time I saw the financial figures of a listed .com. Prices of shares were often in the stratosphere while turnover was meagre and profits non existent, then and into the future. The traders in the London Stock Exchange and Wall Street did not understand. The internet was new, there was no history to go on. They simply did not understand. They were excited, and were exciting others too. The buying was frantic. The crash inevitable.

Companies all over the world were realising, though, that they must have a web presence. Companies had marketing departments and/or advertising agencies. So they too had to go along with the the tidal wave of internet anticipation. What did they do? They followed the accepted patterns for marketing in those days. TV advertising. Radio advertising. Big newspaper ads. The massive costs of those methods bore no relationship then to the potential for additional income, for sales. They were throwing money down the drain in most cases. Why? They simply did not understand!

The internet was, and is, a revolution in communications. But the marketing industry had not had a revolution, it was too bogged down in the rest of the marketing mix to realise what was really going on here. The printing press was a revolution in communications, but it took many years to spread its influence. Radio was a revolution in communications; likewise. TV? Likewise.

The internet has been more like an explosion, and after an explosion it takes time for the dust to settle. That’s one of the reasons for the maze of internet marketing. The dust is still settling. You can’t see through the dust yet. More of a haze than a maze I suppose! No, a maze in a haze!

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Athens City Breaks Guide

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For more than 3500 years  Athens  has been attracting visitors. Rich in history and home to one of the most famous buildings of the world – the Parthenon, which represents the golden age of  Athens  urban planning, it is impossible to compete with the impressive architecture of the  city . Apart from being just a tourist spot,  Athens  is also home to more than half the population of Greece.  Athens   city  breaks will surely help you know about this extremely beautiful city.

You are sure to fall in love with the jumbled and elegant skyline of neoclassical facades, whitewashed sugar-cube houses, the Plaka quarter – a colorful mixture of flea markets and antique shops, markets that have stalls piled with huge tubs of olive, fresh fish and well stocked tables laid out of the pavement tavernas.

The acropolis is one of the places visited most by tourists. It provides the best of classical architecture that you can find anywhere else in the world. You find the slender ionic columns of the Temple of Athena and the six female caryatids of the Erechtheion included in the satellite buildings. Theater had a great role in ancient Greece. The Roman theater of Herodes Atticus still stages summer shows for theater enthusiasts. After having a cultural feast at the Acropolis, you can visit the Benaki Museum where you can kindle your curiosities, and the National Archaeological Museum will keep you occupied for days. If you are looking to take a break from the hustle of the Athenian life, a peaceful walk along the 40 acres of the National Gardens is the best.

It is believed that modern  Athens  was born in 1834 and restored as the capital of the newly independent Greece. After the second world war, a massive expansion took place that was funded by American money. The Mediterranean climate was responsible for the high temperatures in the city. Pollution and excess traffic were some of the problems that  Athens  began to face. Visitors and philosophers felt that the architectural excellence were overshadowed by the urbanization. However, more than 3 million people visit this city each year and have a quick look at their favorite places.

Apart from the celebrated classical sites, the city also boasts of Byzanthine, the medieval and ninth century monuments and some of the famous museums in the world. You will also appreciate some of the areas that are immersed in surprisingly natural beauty. Though there is heavy traffic, the village like qualities are very evident in their cafes, markets, tavernas, and in the maze streets surrounding Plaka.  Athens  is also known for its fine restaurants and colorful and varied night life. The port at Piraeus and the metropolitan area are economic powerhouse and industrial areas of Greece. The Olympics in 2004 brought in many new developments that included an airport, new sports venues, extension of the metro system, up-gradation of hotels and renovation of many top museums.

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Cable TV 101: The Power of TV Commercials

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As we watch various TV shows at home, there is something that you may notice after taking a break. This is what we call commercial breaks. It is some kind of advertisement that are placed in a TV network during break time. Advertisers are paying the TV company on a pay-per-view basis until the credits expired. It means that for every advertisement viewed by the cable TV customers and subscribers, credits will start to charge. Why is it that lots of advertisers are willing to promote their product, service or company through TV commercials?

First of all, cable and satellite TV providers are having a huge market. The reason that cable or satellite TV is a huge market because of the great demand. In other words, everybody loves to watch TV all the time. This is where the advertisers came in, and they’re willing to spend their money for advertising credits. But how would they benefit from their advertising credits through TV commercials? For example, if you advertise a shampoo product through a pay-per-view basis, you might target a lot of women who are watching cable TV.

The channels that you are targeting for the product must be related to beauty, fashion, lifestyle and other variety channels. As cable TV providers and the advertisers agreed to a deal with this campaign, the commercial mode starts to roll. As you are targeting the right niche or audience, it gives them a lot of interest to check out the product advertised on TV. If there is a possibility that your product or service made sales through your TV commercial campaign, it is a sign of success for your business. This is where businesses are very successful through their campaigns.

However, if you choose the wrong target or demographics, you will get no or less sales from your products or services. It is important for your campaign to be targeted by means of pay-per-view, and it reflects the performance of your product or service itself. There is no guarantee that you may have a successful campaign with any cable TV provider, because there are lots of advertisers out there. In other words, there are some competitors in your niche or area that are running their campaigns through TV commercials as well.

Overall, it is worth for your business to test anything for the best. If you don’t test it out, you will not succeed. It needs you to take action to make your business profitable, especially in terms of promoting products and services. There are lots of ways for you to advertise the product and service, and it has no limits for you. As long you have a big budget to run a campaign for your product or service in a cable TV company, you’re good to go. This is the real power of TV commercials in running their campaigns through a pay-per-view basis. It may give you a real risk, but it’s normal for all businesses.

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Cheap Athens Hotels

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 Athens  is the capital  city  of Greece, having a population of close to 5 million people. It is one of the oldest cities in the world. Whenever people talk about  Athens , there is always a mixture of feelings between love and hatred.

People love  Athens  because there are so many things to do. To name a few, there are museums, theatres and concert halls. There are also fashion shops, cinemas, modern shopping centres and also nightclubs and bars. On the other side, it is a very big city and the traffic jams and pollution can be very bad at times. In general, it seems that most people still love to visit  Athens .

Like most hotels in other countries, the hotels in  Athens  are divided into several categories with 5-Star being the most luxurious and 2-Star being the most economical. However, it is worth to note that the difference in categories does not mean that one hotel is better than the other. This is because there are different levels within each category. I have come across 2 cheap hotels in  Athens  which are low-price but are of high quality and value for money.

Attalos Hotel

The 2-Star hotel is located in the heart of  Athens  and close to the Kotzia Square and Parthenon. Next to it is the Monastiraki Flea market and Metro Station and it takes about 5 minutes to walk to the Acropolis. There is a rooftop cafe which is air-conditioned. From there, you can have a nice view of the Parthenon. The hotel also provides free wireless internet access in case you need to check your emails. At Attalos Hotel, you get to enjoy top quality services at a very low price. There is also a safe in the room so that you do not have to worry about your valuables.

 Athens  Cypria Hotel

This 3-Star hotel is located in  Athens  and has 115 well furnished guest rooms. In the room you can find a refrigerator, a mini-bar, a direct dial-out phone, a television with satellite channels and a safe. Free wireless internet access is also available should you need to surf the net or check your emails.

Both hotels are cheap but are of high quality. During off-peak seasons, it costs only less than $80 per night with free internet access. If you plan to visit  Athens  in the near future and are not sure where to stay, the 2 hotels might be an additional option for you.

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Social Media Marketing – Wake Up to the Revolution, Market Your Business Online – Part 1

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Are you stuck in the wilderness of old fashioned marketing techniques or are you part of the new revolution?

You might ask, what is Social Media? I’ll ask you: under what rock have you been the last couple of years?

If you want to be part of the revolution I’ll share a few facts with you that will show you why Social Media is one of your most important and powerful marketing strategies to promote your business online TODAY.

What is this Monster then?

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” As defined by Wikipedia

It is Facebook, Twitter, YouTube, LinkedIn, MySpace, Blogger, Digg, Orkut, Flikkr to mention a few.

Lets ponder on a few interesting facts that will undoubtedly demonstrate the enormity of this ever evolving media that is fast becoming the new economy of the world – A Big shift indeed!

– When you look at the worlds population, over 50% is under the age of 30 and 96% of them joined some kind of Social Media Network.

– Baby Boomers are joining in their masses

– Personal relationships are formed on these networks – 1 out of 8 marriages today met through Social Media

– It grows faster than any other media in history. To reach 50 Million users:

– Radio took 38 years

– TV took 13 years

– Internet took 4 years

– iPod took 3 years, BUT

FACEBOOK alone added 100 Million users in 9 months,

– today it is the number one activity on the web, outperforming the previous number one- pornography,

– In the USA today there are more online students than students who receive face-to-face education (revealed by a study done by the US Department of Education)

– There are 15 Million articles on Wikipedia (Wiki-Hawaiian term for QUICK). These articles is as accurate as the Encyclopedia of Britannica

– It is a truly on the go media/platforms

– People using it everywhere and at anytime

– It is used by young and old

– This will undoubtedly have an impact on the way you market yourself, your business and the quality of the product or service you render

– This bring a truly new meaning to the term “Word of Mouth Marketing”

This is the NEW ECONOMY, driven by people for people. Instead of having a selling mindset you have to shift to a listening mindset before you can even think of selling to that customer.

You have to come to the party. You must focus on providing high value content, product and service. If you get this right you’ll be able to start showing profits. Why?

People will trust YOU!

This is true for your business. It does not matter if you’re a business from home, a traditional brick and mortar business, an online internet business, or a big corporate business. YOU have to get educated.

Look out for Part 2

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Athens Travel

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Overview

 Athens  is one of the most historical  cities  in the world, and the architecture of the city is a tell-tale sign of the centuries of history that have been lived out within its walls.  Athens  is surrounded on three sides by mountains, and, on the fourth side, the  city  extends to the coast of the Mediterranean Sea. The area just off of the face of the sea is Pireas, the city’s harbor. All of the city streets lead to Pireas. Besides being surrounded by mountains, there are also eight hills within the city, most notably Acropolis and Lykavittos. The  city’s   center , Syntagma Square, is the  city’s  business district, home to most of  Athens ‘ hotels, restaurants, bars, and banks. The Plaka, seated at the foot of the Acropolis, is the city’s historic district with distinct remnants of the city’s Roman past. The top of the Acropolis is commonly referred to as the High City, the location of many marble temples dedicated to Athena. Another area worth mentioning is Psiri, the city’s industrial district, home of many local bars, cafes, and corner shops.

Sightseeing Attractions

The most historical site in  Athens  is definitely Acropolis, home of the Parthenon, the Erectheion, and the Temple of Athena Nike. However, there are many other sites in  Athens  that have just as much historical value, though they are tucked in amongst the grayness of the  city’s  modern architecture. The best way to see everything that  Athens  has to offer is to start in Acropolis and work your way down. A walk through the areas at the foot of the Acropolis — Anafiotika, Plaka, Monastiraki and Thiseio — will merit a wealth of historical buildings, from remnants of the Roman Era to art deco buildings from the late 20th century.

Museums

Because  Athens  is a  city  with such a long and great history, its museums are packed with artifacts and arts that no other city in the world has to offer. There are four major museums that every tourist should visit, though there are many more that are notable. The four main museums are the Acropolis Museum, the Benaki Museum, the National Archeological Museum of  Athens , and the Museum of Cycladic Art.

Nightlife

For upscale shopping, head for Kolonaki, just outside of Syntagma Square, or, for less upscale and more original souvenirs, check out Ermou Street. Most of the city’s restaurants are clustered around Syntagma Square; however, Psiri has recently been earning a name for itself as far as dining and drinking is concerned. While the businesses in Syntagma Square are fairly tourist-oriented, the businesses around Psiri are more artsy and less expensive. The smaller shops often have the best food as well. Psiri is also a great area for nighttime drinking and socalizing; however, the club district is located on the harbor, and many of the parties move out to the beach during the summer months.

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